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Gmail - preventing spam educational video

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This video shows how Gmail prevents spam from reaching your inbox.

See also: How does Gmail send e-mails? (comedy)


Hi, I am Brad Taylor, Gmail's top spam fighting engineer. I make sure that Gmail users get as little spam as possible (Guy: "Request for an urgent business relationship, Nigerian royalty? Ah man..."). Did you know it takes the average person five seconds to identify and delete a single spam message? That may not sound like much, but all those seconds add up. If that office guy had Gmail, he could use the time he currently spends on spam doing something important, like playing Foosball, or instant messaging his grandma. Why do our spam filters work so well? One of the main reasons is community clicks. Although Gmail users say they rarely get spam, when they do they tend to report it right away, like this (clicks on "Report Spam" button).  Not only is that spam message gone from my inbox, but the report travels instantly through Google's massive computer network to block the same spam message from your inbox as well.

Now here is another situation that really burns me up (Guy - "You know, I've been waiting almost a week to hear how my job interview went."  Girl - "Did you check the spam folder?"). When real e-mail gets mistaken for junk e-mail (Guy - "Man, there it is"), it wastes a lot of time. That's why we go above and beyond to make our spam filter smarter,with things like multiple authentication systems and rigorous checks to verify centers. 

Here is another way we are putting the hurt on spam (Girl - "Budget pharmaceuticals?"). Dreaded image spam. These embedded images not only cost you time, but they hog memory and clog bandwidth. They are also tough to catch. But not for us.  Optical character recognition, from Google book search, helps us block image spam before it gets to you. It is just one of several advanced Google technologies we have in our spam fighting arsenal.

So there you have it. Google spam fighting technology not only makes your inbox a friendlier, more productive place. It also saves you time. Time you can spend doing things you enjoy, like practicing your dance moves, or studying Esperanto. So please, get Gmail, and get back your time.

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