Malcolm Gladwell (best-selling author of The Tipping Point and Blink) explains what every business can learn from spaghetti sauce, and why we have so much choice in food nowadays.

Howard Moskowitz found out that people do not know what they like, and that there is no perfect balance of ingredients to suit everyone's taste. These seemingly simple facts forever changed the food industry. Filmed at TEDTalks, February 2004 in Monterey, CA.

Read more:

http://blog.ted.com/2006/09/malcolm_gladwel_1.php